What Does Google & YouTube Have To Do With Contractors?

Maybe you saw it on the news, or maybe your teenager mentioned it in passing, but Google has recently purchased an online video website which increases the online domination of the internet and search marketing. So how does this effect a contractor?

In the near future, what will be occuring, as when you begin searching on the internet for things, like “how to unclog a drain”, or “types of vinyl siding”, Google will be launching a video that may be relevant to the keywords searched.

Since Youtube is mainly an entertainment site for teenagers and geeks(pardon my language), it still can be a powerful marketing tool for the contractor.

Get The Video Camera Out

The next time you are on a job, take the video camera and shoot some of your work. The video does have to be in par of Scorsese or even be feature length. You can do a two minute video on something and then upload it to youtube.com.

By next year, when someone is searching for services, your video will appear. This is going to be new form of online marketing for contractros. Do it now, because in a few years, some of the major companies will begin utilizing that tool.

If you have any questions or need assistance with making the video, or using youtube.com, please contact your marketing consultant.