Should Contractors Blog?

I saw this on a post as a discussion on ContractorTalk.com, and I found it quite interesting how the contractors related this technology to their children, but did not see the benefit of actually doing one for their company.

Since Google (the most powerful search engine) bought a small company called Blogger, blogs have become a powerful internet tool. For contractors, blogging increases consumer awareness, of people that may be interested in your services, but it also helps out tremendously with the optimization of your site. So how would this benefit contrators?

Well let’s say you are a kitchen remodeling contractor and have your own blog on your company website. You can use it to describe the complete process of the job from beginning to end. You can even have the client, log in and make posts during the jobs. This would be great, for any local person in your area to get an idea on your workmanship, as well as see how the process goes.

Not only would you be benefiting your website with consumer awareness information, but the optimization for a contractor website in your area would be huge.

The negative aspects of having a blog, is that you will have to pay attention to it. You can’t just put a post up one day, and then ignore it for a year. This will have negative effects, from both a consumer awareness view, as well as the search engines.

There is a good article in Remodeling Magazine that you should check out.

So if you are FootBridge Media Client, and would like to begin blogging, then contact them today.