Referral Tip: Client of the Month

Recognition is powerful. One of the simplest ways to increase your referral business is to recognize your client who referred you. If a client has referred a friend who ended up hiring you, or if a client gave you a wonderful testimonial, show your appreciation by awarding them with “client of the month” honors. You should have your “Client Of The Month” posted on your website, or if you send out a newsletter, have it inserted in their has well. You should also award the client with a plaque or even a small gift. Good gifts could be dinner for two at a local restaurant, movie tickets, gift certificates, etc. This little recognition will encourage others to refer business to you.

Most people go through life feeling totally under appreciated. They get little recognition or appreciation from their boss, their children, or their spouse. By providing recognition and appreciation for referrals you encourage the referring client to refer again. Plus, every other appreciation-starved client reading about the “Client of the Month” will subconsciously crave to be the client-of-the-month too. And, they way you become client of the month is to send your company referrals.

If many people are referring business to you, base your client of the month criteria on the total number of referrals received.

Another variation of this powerful, referral-generating strategy is recognizing a “Project Of The Month” on your website or newsletter. Display photos of the job

Essentially, you award one of your favorite projects with this honor and promote it on your website with photos of the project, as well as the homeowners. This helps to spur further interest in this type of project by people who visit your website, or read your newsletter.

This is especially effective if you have a special offer or promotion going that month that relates to the project. For example, a free vinyl windows this month on any exterior remodeling project. The featured project helps readers to visualize the project.