Recognition is Contagious

One of the simplest ways to increase your referral business is to recognize your client who referred you. If a client has referred a friend who ended up hiring you, or if a client gave you a wonderful testimonial, show your appreciation by awarding them with “client of the month” honors.

Now I know many of our clients are already implementing this strategy in their newsletter, but you should also be implementing it online. Each month, when you are choosing your new client of the month, send it to your marketing consultant.
It would be even great to have a picture of them on your website. And once it is on their website, let them know. You will not believe how many people they would let know that they were “Client of the Month”, on a website. The referrals and visits to your website would be great.

This little recognition will encourage others to refer business to you.

By providing acknowledgment and appreciation for referrals you encourage the referring client to refer again. Plus, every other appreciation-starved client reading or viewing about the “Client of the Month” will subconsciously crave to be the client-of-the-month too.