Newspaper Advertising
January 23, 2006 by Aaron O'Hanlon
Check out the latest article on newspaper advertising.
The one important fact you should know is always advertise in the small papers, and if possible get a press release published along side your ad. An0ther factor is where you advertise.
If you are selling indoor air quality products, then the HEALTH section may be the best. Bathroom Remodeling, then the Lifestyle section. If you are selling replacement windows, vinyl siding or any energy efficient products, then place the ad in the MONEY section. Of course if you read the newspaper, you won’t see people doing this, but that is the point. If your the only HVAC contractor in the HEALTH section, which is usually dominated by doctors and health clinics, it will definitely make your ad stand out.
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