CONTRACTOR MARKETING EXPRESS NEWSLETTER
Contractor Marketing
"Your Success Is Our Business"

In This Issue

Check Your Marketing Arsenal
Contractor Directory is Exploding
Why Service Plans Work For Everyone
Featured Resource of the Week

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Check Your Marketing Arsenal

If you are still struggling with leads and just not sure on what to do or try this time around, here is a list to make sure that you have everything on the list to create a marketing system that you can leave alone and not worry about. Here are over 20 things you can do right now, and should have in your arsenal!

  • Create a testimonial packet
  • Develop a picture portfolio
  • New Business Cards
  • Join a professional trade organization, like NARI, ACCA, ServiceRoundtable or NAHB
  • Create a Unique Selling Proposition
  • Send a Direct Mail Letter to past clients
  • Send a postcard to a target market
  • Create a new flyer
  • Seek out a Strategic Alliance
  • Call a successful contractor in another part of the country and start an idea exchange.
  • Run a lead generation ad offering a free report.
  • Hire a telemarketer to follow up on your lead generation marketing
  • Start a monthly client newsletter
  • Develop your “intro package” and new client welcome kit.
  • Issue a press release to local media.
  • Offer to write an article for your local newspaper.
  • Create a never before, insane warranty and then brag about it.
  • Make your own company presentation book.
  • Create new letterhead
  • Make a follow-up call to a client.
  • Determine company strengths and weaknesses by
  • Send out a client survey.
  • Shoot a home video of your nicest projects, and make it into a marketing tool
  • Wash your truck - UPS washes their trucks every single day.
  • Get company T-shirts printed
  • Plan an open house party
  • Host a client appreciation event
  • Institute client of the month or project of the month award. Write about it in newsletter or your website

If you need assistance or are interested in implementing any of the ideas above, please contact your marketing consultant. 

If you are NOT a Footbridge client, and want to learn how, please contact us today and speak with a marketing consultant that can help you.

NOT A CLIENT?

Recently a survey of contractors about their website gave the following results:

* 85 percent of respondents rated having an online identity as "important" or "very important."

* 78 percent said their Website gives them a competitive advantage and stronger economic footing.

* 76 percent said their site is a valuable tool that contributes to the generation of important business leads.

* 53 percent of businesses feel their site provides credibility.

How Is Your Website Comparing?

CLICK HERE

Published by RenovateYourMarketing
Copyright © 2006 Footbridge Media All rights reserved.
The articles appearing in Contractor Marketing Express are purely informational and entertaining in purpose. Articles are meant to inform and improve the performance of education for our clients and friends. The articles are published in addition to and are therefore part of Footbridge Media. 
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