CONTRACTOR MARKETING EXPRESS NEWSLETTER

Contractor Marketing

"Your Success Is Our Business"

In This Issue

Check Your Marketing Arsenal
Contractor Directory is Exploding
Why Service Plans Work For Everyone
Featured Resource of the Week

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Why Service Plans Work For Everyone!

Though service and maintenance programs are big in the HVAC and Plumbing industry, every contractor should be offering and utilizing a maintenance program. It is a perfect way to create residual income, keep your current clients aware of your services and keep your workers busy during any slow period.

One good example to use are deck contractors. After every project is completed, offer the client the choice of three service/maintenance plans they would like to participate in. Explain the importance of deck maintenance and retaining the natural beauty of the wood. The three programs you can offer would be:

Basic - UV and water treatment application: You come back every six months to thoroughly clean the deck, and apply water and sun repellent. The client would be auto billed twice a year

Gold - A Monthly Service Program: Clean and sweep deck monthly. Minor adjustments made. Hose off bird-droppings. Includes biannual deck treatment. Auto billed monthly on credit card.

Platinum - Includes service plans A and B but also pressure wash every 6 months. Removes mold and mildew. Auto billed monthly.

You will discover that many people when they buy something new, don’t mind making an investment to keep it looking new. Even if you are too busy, you can hire a sub contractor to do the service work and pay him hourly. If you sign up several clients, then you just created yourself a brand new source of revenue.
 

If you are NOT a Footbridge client, and want to learn how, please contact us today and speak with a marketing consultant that can help you.

NOT A CLIENT?

Recently a survey of contractors about their website gave the following results:

* 85 percent of respondents rated having an online identity as "important" or "very important."

* 78 percent said their Website gives them a competitive advantage and stronger economic footing.

* 76 percent said their site is a valuable tool that contributes to the generation of important business leads.

* 53 percent of businesses feel their site provides credibility.

How Is Your Website Comparing?

CLICK HERE

Published by RenovateYourMarketing
Copyright © 2006 Footbridge Media All rights reserved.
The articles appearing in Contractor Marketing Express are purely informational and entertaining in purpose. Articles are meant to inform and improve the performance of education for our clients and friends. The articles are published in addition to and are therefore part of Footbridge Media. 
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