The Hidden Secrets of Creating Your Own Online System: Part Three

Lesson # 3 - Creating That Special Offer
In the last couple Lessons, we've been talking about Keywords, Niche Markets, and Target Marketing, but today we're going to really dig in and look at the magic "offers".

When the average lead cost for contractors can run close to $100 or more, it is imperative that when someone visits your website, you need to capture their information. This can be done through several methods. You know they are interested in the services you offer, now all you need is to be able to capture their information. Here are 3 powerful ways to capture individual's contact information when they come to your website.

1) Consumer Awareness Marketing - By offering a special report to be mailed or downloaded, people are going to request this information. Regardless if they are in the beginning stages, or are ready to make a purchase, this is one proven way to capture visitor's information, for future marketing. Offering free information is an extremely effective way to attract interested prospects into your lead funnel. Think about it for yourself. When most people are interested in making a new purchase, especially a large purchase – say for a new automobile – what’s the first thing they do?

Wouldn’t you agree, the first thing they do is accumulate information?

And these people are on your website. By offering a FREE REPORT, you can capture these people right from the beginning stages. Some great reports that you can come up with are:

• "Seven Things You Must Know Before Hiring A Plumber"
• "Nine Reasons To Buy Energy Efficient Windows"
• "The Ten Misconceptions About Kitchen Remodeling"

2) Free Newsletter - You’ll turn more web visitors into clients with persistent follow-up. It's a simple fact - The more you send your prospective clients valuable home improvement ideas - the more likely they are to contact you.

Put yourself in their shoes. Imagine that you're a homeowner and each and every month you receive a little note from a home contractor with home improvement ideas and tips. At some point you're going to pick up the phone and schedule a meeting with the generous contractor who keeps sending you Free tips.

3) A Free In-Home Evaluation - Marketing is, at least in part, the art of persuasion. And words are - along with pictures, sounds and other sensory, intellectual inputs - a central tool to any marketer or communicator. Easy to take for granted (just look at how some of our political figures use the language), words are powerful, and importance, especially for contractors. One important phrase that too many contractors are using nowadays, are “free estimates”. Even the word estimate brings a negative connotation to a homeowner, because all it means is $$$…

Instead of the word “estimate” to differentiate yourself from your competitors, you should be using the word “evaluation”.

By offering an “in home evaluation”, you are telling the homeowner that you want to evaluate the project, and offer them the best solution for their project, regardless if it is a kitchen remodel, or simply a furnace repair. By using these words, a homeowner is more inclined to submit their information to your website.

If you are NOT a Footbridge client, and want to learn how, please contact us today and speak with a marketing consultant that can help you.