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The Hidden Secrets of Creating
Your Own Online System: Part Three
In the last couple Lessons, we've been talking
about Keywords, Niche Markets, and Target Marketing, but today we're going to
really dig in and look at the magic "offers".
When the average lead cost for contractors can
run close to $100 or more, it is imperative that when someone visits your
website, you need to capture their information. This can be done through several
methods. You know they are interested in the services you offer, now all you
need is to be able to capture their information.
[FULL STORY]
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Ten Quick Marketing Actions
It is often difficult to manage to do marketing
tasks when you have a busy business or professional practice. Here are 10 ideas
each of which take 5 or 10 minutes and can be done between appointments or when
you take a break from working on a large project.
[FULL STORY]
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Press Releases & Energy Tax
Credits
I know this is a little bit late, but if someone hasn't heard, the Federal
Government in January actually released tax credits which are available for many
types of home improvements including adding insulation, replacement windows, and
certain high efficiency heating and cooling equipment.
[FULL STORY]
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Contractor Directory
We have recently launched our
contractor
directory. This is actually living off of our corporate website. The purpose
is to first help the optimization of our clients, by linking them to a higher
ranked website.
Once the directory gets indexed by the search
engines, and we begin adding more content, we will move it to its own domain.
We have discovered that new websites that
launch, index slower with the search engines, unlike websites we modify or have
been on the web for awhile. By having links directly on our corporate site, will
help out the new sites optimization.
If you have any suggestions on the directory, or want to add more categories,
please contact your
marketing consultant.
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