Good Old Fashioned Canvassing

by Mike Johnson - Platinum Laser

Recently, I took an entire day to personally revisit a traditional sales technique — canvassing, that is, going from door to door in office buildings to get new accounts. Good old-fashioned wearing out of shoe leather really does work, even in our modern-day business world of e-commerce and database marketing. I opened more than 100 doors, was told NO, more often than not, was asked to leave buildings and to stop soliciting. Despite these obstacles, I did manage to secure 10 new accounts in one day. I know of few other marketing methods that will secure 10 new accounts every day with so little investment.
My day of canvassing brought back some memories as well as that feeling an entrepreneur gets every now and then telling him, "WOW, I can make a bundle if only …" It is so easy to find excuses not to canvass, including my ego, my age, needing to attend to other matters in the company and burn out.

Sure these are all good excuses, but they are still excuses. I needed to come up with a reason why doing this was good for my business. I'm really not worried about running into my competition as I canvass. There is enough business out there for all of us and then some. But the plain truth is, most remanufacturers find alternative ways to market that work. Very few use door-to-door canvassing whatsoever. Yet, the Return On Investment (ROI) using this marketing method can be extremely profitable.

If you are NOT a Footbridge client, and want to learn how, please contact us today and speak with a marketing consultant that can help you.