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Contractor Marketing Express Newsletter

Contractor Marketing

"Your Success Is Our Business"

IN THIS ISSUE

The Hidden Secrets of Creating Your Own Online System: Part One
How To Avoid Being A Marketing Flop
Keep Your Marketing Consistent
The Middle Of May

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The Hidden Secrets of Creating Your Own Online System: Part One
Let's cut right to the chase. You want to learn how to generate your own targeted leads, and that's exactly what this online course is all about. It doesn't matter what type of contractor you are, whether its lawn maintenance, remodeling or HVAC, YOU need leads. Without leads your business is doomed to failure. Generating your own leads will put YOU back in control of your business.
[FULL STORY]
Keep Your Marketing Consistent

Do you know how many repetitions of your message it takes for all of us to move from absolute apathy towards your product or service to making a buying move, like calling your 800 number to get that "FREE estimate?"

Well, the easy answer is seven, plus or minus two. In other words, it takes from five to nine times for us, to see your ad and pick up the phone and call you. But wait, like your typical reader, we're not paying attention all that often. Usually only about one in three occasions are we even semi-consciously inspecting your ad.

[FULL STORY]

 
How To Avoid Being A Marketing Flop

Most companies are just not customer focused in their advertising and marketing.

It’s almost always about themselves, how long they have been in the business, how many branches they have, how many awards they have won, how organized they are… They actually think that all these would make people into customers. The truth cannot be further from this.

People really don’t care about hearing about you. You must make them see how you can benefit them. Remember WIIFM – What’s in it for me?
[FULL STORY]
 

The Middle Of May

It is the middle of May already, have you gotten out this month's newsletter? If you still need assistance on getting your newsletter out, please contact your marketing consultant.

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Published by RenovateYourMarketing
Copyright © 2006 Footbridge Media All rights reserved.
The articles appearing in Contractor Marketing Express are purely informational and entertaining in purpose. Articles are meant to inform and improve the performance of education for our clients and friends. The articles are published in addition to and are therefore part of Footbridge Media.
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