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Contractor Marketing Express Newsletter

Contractor Marketing

"Your Success Is Our Business"

IN THIS ISSUE

High Response Marketing With Postcards
Getting Better Qualified, and More Effective Referrals
Five Tips To Make Your Business Card Stand Out!
The Importance Of A USP
Monthly Marketing Tip

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High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets.
[FULL STORY]
 
 
Five Tips To Make Your Business Card Stand Out!

One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more business your Business card must stand out, and get noticed.
[FULL STORY]
 

Our Marketing Tips Of The Month

"If you want to get wealthy, just help a lot of other people get what they need and want, and you'll get what you need and want too. "

This has always been the philosophy of FootBridge Media...

 
Getting Better Qualified, and More Effective, Referrals
Like testimonials, contractors live and die by their referrals. For some, it's the only marketing tool they really use to build their business.

The problem, however, is most builders leave it up to their clients to "pass the word around". They never know if their clients are passing the word around...to whom...and if the potential prospect will act on the referral.

[FULL STORY]
 
The Importance of A USP.

Your unique selling proposition is a precise statement of why your company is special.

Can you answer the following three questions?

1. What differentiates you and your company from your competitors?

2. Why should I choose to do business with you instead of your competitors?

3. Is contracting with you the clear, inarguably, best choice?

If you can't answer these questions without hemming and hawing, I'm going to tell you right now your business isn't as good as it can be. You may get a piece of your market, but you will never dominate it!

[FULL STORY]
 
 

Published by RenovateYourMarketing
Copyright © 2006 Footbridge Media All rights reserved.
The articles appearing in Contractor Marketing Express are purely informational and entertaining in purpose. Articles are meant to inform and improve the performance of education for our clients and friends. The articles are published in addition to and are therefore part of Footbridge Media.
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