Contractor Marketing – The Holidays
The holiday season is soon coming upon us and this is a great time to get your products in front of your clients again. After all, marketing to our clients is our core importance in business throughout the year. Below we are going to list some tips and brainstorming ideas to help you promote your business for the holidays.
Tip One:
Don’t make your clients feel as though you only want their money! Take this time to thank them for being a loyal customer throughout the year by sending them a holiday card or even a postcard. The personal touch goes a long way, especially to your clients.
Tip Two:
Also take this time to offer them an incentive to buy from you this holiday season. Offer a discount on planning summer home improvement projects, or offer a discount on your maintenance plan.
Tip Three
If offering a discount, try to extend the expiration date past the holidays into January. Offering a discount on home improvement services for after the holidays is a good way to draw in your clients. They may want a little something for themselves or have some fun money they want to spend; that is where your discount comes in. Most people are apt to buy something when they are receiving at a discount, it’s that extra nudge to purchase.
Tip Four
The holidays are about giving, and part of that holiday spirit is reaching out to the less fortunate.
Pick a charity and offer to donate a percentage of your sales to it. Tell your subscribers what percentage you’ll donate, keep track of your total donation as sales increase, and make that information available to subscribers — via your newsletter.
When deciding between buying from you, and some other contractor who doesn’t participate in holiday giving, who do you think consumers will go with? Your appeal to conscientious consumerism can be the edge.
After discovering that he would never be able to unclog a drain, change a lock or simply paint a room, Aaron O'Hanlon has dedicated his career to helping contractors achieve success through solid marketing efforts and online lead generation. With a 10 year background in contractor marketing, lead generation and search engine optimization...
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