Contractors: Business Cards

Most people simply underutilize their business card. The typical business card states a name, company name, address phone, fax and perhaps e-mail.

A marketing business card states all of the above but also states at least one very powerful reason to do business with you and perhaps even an offer that helps the person who receives
the card become interested right away.

The powerful reason is something that marketers call a USP or Unique Selling Proposition. It is simply a short statement of the biggest benefit of doing business with your firm. Like for
Federal Express - On time every time or it’s free. (Now this statement should appear on everything you do but the business card is a start)

A couple of examples:

Teague Electric - Wired Right On Time
Capitol Painting - We Can Do That

The second thing that a marketing business card will have is an offer. Offer a free subscription to your newsletter or a free evaluation of your windows. Use that business card to move your suspect to become a prospect.

Examples:

Kansas City Business Journal offers four free weeks. The offer is printed on the back of every employee’s card

Lastly, when someone asks for a card or you find yourself in a situation where you are exchanging cards, always give away three at a time. (You can make more!) When you do this just mention that if they know anyone else who might need what you do they can pass the card along. I can’t tell you how often this little tactic has resulted in a referral for me.

Try it.