Your Local Directores - Don’t Ignore Them

A few newsletters ago, we mentioned the importance of putting your names in the local directories or major search engines. So what now?

Your optimized local directory profile is like a smaller version of your Website. It is optimized with a specific keyword phrase. It appears in search engine listings, just like your Website. A visitor clicks the profile and is taken to your Website. It’s that easy. If you have added your listing to the Yahoo Directory and the Google Directory, you need to maintain it.

Ways To Maintain Your Listings
You should always make sure to add your client testimonials to the listing. Even if they do not add themselves, but come from another, off line marketing, you can add them. Have a special or discount? Make sure to add it to you local listing. If you have multiple locations, make sure to add them, this will add to the optimization of your own marketing.

It’s a challenge to change people’s searching habits, but challenge has never been a problem for the global search engines. As a contractor looking for a way to add to your Internet marketing strategy, local search engines and directories can be a minefield or a goldmine depending on how well you research the directories themselves and the people using them. So, paying attention to the local directory market over the next few months and ensuring that you spend your advertising budget where your key customers are going to notice it, should be a top priority for any forward-thinking contractor.