What Are You Leaving Behind?

Regardless if you are on a service call, or giving an estimate or consultation, what are you leaving behind when you walk out the door. This article will give you a laundry list of ideas and marketing potential of excellent leave-behinds that you can use.

Besides the bill or estimate that you are leaving with the homeowner here are some ideas that you can use to leave behind. It is even better to keep everything in a folder, so that the homeowner can reference all of your materials. Make sure that the folder is labeled with all of your company information. In most cases they will use the folder to collect all of their project information, leaving another marketing piece in their hands. Also, Always make sure that the bill or estimate is enclosed in your packet. Other things include:

• Testimonial Sheet (Either a list of testimonials or a sheet that can be
  completed if you have already completed service) You may want to include
  actual references of people that have received similar services as well.
• Consumer Information Report (Tips on Hiring A Contractor)
• Maintenance Service Agreement Brochure and Sign Up Form
• Magnet Business Card ( A Must)
• Brief Customer History Brochure with Valid Licenses and Professional
  Memberships ( This can be a one pager)
• Copies of relevant insurance
• Print out of all guarantees and warranties
• Newsletter
• Information about your company referral program
• Coupons For future services or products or even partner companies that you
  strategically align with.