Client Surveys - Getting The Most From Your Clients

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It’s most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.

Consider this:

1. It costs six times less to retain an existing customer than to acquire a new one.
2. Your customers know your business and are comfortable doing business with you. You’re the incumbent supplier, a known quantity and inertia usually prevents them from switching. Most likely, they are less price sensitive (and picky) than new customers and prospects.
3. Loyal customers usually place bigger orders because they trust you.
4. Loyal customers give you referrals.

So what can you do?

Besides your monthly newsletter that you should be sending out, you should send/give out client survey cards after every service call or completed project. If you are not doing this, please contact your marketing consultant and they will custom design a client survey form or card for your company. Client surveys not only give you feedback and referrals, but can lead to testimonials to use in your other marketing materials.