25 Quick Tips - Direct Mail Marketing

This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?

• Have a strong, powerful headline that promises a benefit.
• Offer a strong guarantee or warranty.
• Put a dollar value on free offers. Example: “$500 off Your New Deck!”.
• Have a strong call to action “Call now”.
• Offer free information:  a consumer guide, free report, design guide,
  etc.
• Include your address.
• Include a toll-free number.
• For a large ad, use a coupon. Give the coupon a headline that affirms
  positive action. Example: “Yes, I’d like to cut my energy costs by 50% or
  more.”
• Give the reader multiple response options: call, fax, mail, email.
• Use graphics that make the ad easy to read.
• Include your web site address.
• For a smaller ad, put a coupon border around the entire ad.
• Give compelling, specific reasons why your company is the right choice,
  superior, etc.
• Offer a free audio tape, video, catalogue, etc.
• Include an eavesdrop line: recorded testimonials that clients can hear on
  tape or a voice line.
• Have a strong offer. Bright line rule: the better the offer, the better
  the response.
• Include your personal or company story.
• Include your photo with a photo caption - people like to see who’s
  “talking” to them to see if they look friendly and trustworthy. Smile!
• Avoid “me-me-me, we-we-we” speak. Be YOU oriented. Example: “we do top
  quality work” changes to “you get first-class workmanship”.
• Each feature has a benefit. Example: Change “we’ve been in business for 10
  years” to “Our 10 years of experience means your project will be done right,
  the first time”.
• Change terminology to create more value. Example: “free estimate” becomes
  “Free project feasibility study”. Explain the difference.
• Include a deadline or expire date for your offer.
• Limited supply: create urgency by having a finite number of appointments
  per week, free gifts, free info, etc.
• Make your phone number large, bold, and easy to read.
• Placement - place your ad where it will be seen and read.

Don’t be afraid to invest a few bucks in your next direct mail campaign. When done properly direct mail provides an impressive return on investment. Contact us Today for a consultation on creating your Job Sign