Do You Surprise Your Clients?

I’ve decided, I’m going to do a question of the week, something small, but effective that you can think about during the weekend… No football this weekend, so we all should have plenty of time.

This week, we can start off by saying marketing is seduction. There are few things that cool the fires quicker than boredom, routine, predictability. Yet contractors are usually the most routine, boring and predictable.

Doing what someone expects is not surprise.

Doing what they expect, only a little better, does not send chills up the spine.

Doing something completely unexpected … meaningful … emotional … creates far more than buzz and talk … it generates a visceral, emotional reaction that your client associates with you and your business. So that brings me to the question of the weekend: “How can you build the element of surprise into everything your business offers?”

Think about it. And let me know!