Electrical Contractors

We are pleased to announce that we have completed the electrcian part of our contractor directory. The electrical contractors are broken up by specialty:

Landscape Lighting |Surge Protection |Security Lighting

Also by State

Florida Electricians
Louisiana Electricians
Michigan Electricians
Illinois Electricians
New York Electricians
Pennsylvania Electricians
Tennessee Electricians
Virginia Electricians
Massachusetts Electricians
California Electricians
Colorado Electricians
Arizona Electricians

We will continue to update the other categories of the contractor directory as we move forward. If you have any suggestions, please let us know.

Atlanta HVAC Contractor Launches Heating and Air Conditioning Website as information portal for homeowners

E.R. Roberts Cooling and Heating Inc. today announced the launch of www.erroberts.com as an information portal for Atlanta home owners to find information about heating and air conditioning solutions and educational information in regards to keeping their home energy efficient. With articles being added almost every day and an online monthly newsletter of home improvement tips the website is anticipated to quickly become Atlanta’s primary resource web site for air conditioning and heating.

Future plans include educational awareness guides on heating and air conditioning in your home, professional advice from expert contractors, and a question and answer forum for Atlanta homeowners.

The web site will be an invaluable resource for Atlanta homeowners in finding accessible information to address their HVAC needs for their home. Not only will the website be addressing home safety, but also new energy efficient solutions, that will benefit homeowners in the duration of owning their home.

Ernest Roberts, president and owner of E.R. Roberts Cooling and Heating Inc. stated, “Our goal is to offer the most educational information for Atlanta homeowners by providing them with informative and professional articles and resources, which will make Erroberts.com a portal worth visiting and using to better make homes safe and energy efficient.

About E.R. Roberts Cooling and Heating Inc.: We at E.R. Roberts Cooling and Heating Inc. pride ourselves in doing excellent work and providing true value for your installation dollars. Our highly trained heating and air conditioning technicians hold certificates in various fields of service.

We approach each job as a problem to be solved. Rather than relying on one-size-fits-all “cookie-cutter” solutions, we work with the customer to design a system that meets their needs and budget. We recognize that every home and commercial space is different, and we have experience installing and maintaining a wide variety of heating and cooling products.. For more information visit www.erroberts.com

Missoula Roofing Contractor Launches New Website For Montana homeowners

A&B Roofing Company today announced the launch of www.abconstructionco.com as an information portal for Montana home owners to find information about roofing and roof repair information. With articles being added almost every day and an online monthly newsletter of home remodeling tips the website is anticipated to quickly become the Montana’s primary resource web site for roofing information.

Future plans include educational guides on selecting a roofing contractor, professional advice from expert roofing contractors, and a question and answer forum for Montana homeowners.

The web site will be an invaluable resource for Montana homeowners in finding accessible information to address their home roofing needs. Information will be efficiently categorized for easy navigation.

Andrew Haycook of A&B Roofing Company stated, “Our goal for the website is to be the best home and family resource guide for assisting all homeowners in Montana the depth of knowledge and resources www.abconstructionco.com offers is unparalleled.”

About A&B Roofing Company — A&B Roofing Co. is sensitive to the fear many Montana homeowners may have when selecting a roofing contractor and understand that trust is something that has to be earned, and we work hard to earn this confidence of each and every customer… every day. In fact we have hundreds of referrals from satisfied customers from last year alone. Our company is dedicated to homeowners and their service needs. For More Information visit www.abconstructionco.com

Scottsdale Painters

We are pleased to announce the launch of Hephaestos Painting, a Phoenix painting company that specializes in residential and commercial painting in Maricopa County, Arizona.

Alexandria Remodeling Contractors

We are pleased to announce the launch of David Baumbach Quality Renovations, a Virginia remodeling contractor who provides design build remodeling services throughout the Northern Virginia area.

From simple handyman work to complete bathroom remodeling projects, they can help you with all of your home improvement needs.

The Power of Sequencing

Anytime you send a direct mail letter or postcard, you must mail to the same prospect at least three times. Each of the three letters will be a little bit different than the first and must refer to the previous mailings. Most contractors who attempt to use direct mail make a huge mistake. They get a list of names and mail their message to the list once. When they get little response they quit. To get maximum response, you have to send out your message at least three times to the same prospects! According to the Direct Mail Association, a consumer needs to be hit up to 9 times before they make a buying decision. So the more you market to your list, the better your response rate will be.

Sending your message out three times will generally double your response. For example, if you get a 5% response on your first mailing, you’ll get a 10% response from all 3 letters. If you don’t mail your second and third letters, you are leaving half of your profits behind - just walking away from them.

Most homeowners aren’t inclined to respond (or buy) until they have had at least 3 contacts with a particular business. A contact can be receiving a letter, a follow up telephone call, a copy of a newsletter, etc. Many people intend to respond to your offers, advertisements, or letters but “never get around to it”. By sending multiple mailings you provide a gentle reminder.

It is just plain naïve to think that just because you’ve mailed a prospect once, they’ve read your letter. People are busy and are easily distracted. The kids, the TV, the job – they’ve got a lot going on. You must provide a “gentle reminder”.

Here is how sequencing works:

1) Prepare your direct mail piece, albeit a postcard, sales letter, etc. and send it out to your mailing list.

2) Fifteen days after you delivered the first letter, deliver the second letter to everyone who did NOT respond to the first letter.

3) Then fifteen days later, deliver the third letter to everyone who did not respond to the first and second letters.

For example, your second letter in the sequence will have a big, bold…

“SECOND NOTICE”

typed at the top. Your third letter, when it arrives says…

“THIRD & FINAL NOTICE”

This sequenced mailing approach works like magic even if you just put a simple post-it on the second mailing that says, “You may have missed this the first time when we sent it three weeks ago.”

This method can work for any type of contractor. Sending a sequenced letter (i.e., First Notice, Second Notice, Final Notice, can increase results by as much as 100%!) So please, promise me you won’t even consider mailing a direct mail piece unless you intend to mail to those prospects at least three times!

BACK TO NEWSLETTER

Holiday Marketing For Contractors

The holiday season is upon us and this is a great time to get your products in front of your clients again. After all, marketing to our clients is our core importance in business throughout the year. Below we are going to list some tips and brainstorming ideas to help you promote your business for the holidays.

Tip One:
Don’t make your clients feel as though you only want their money! Take this time to thank them for being a loyal customer throughout the year by sending them a holiday card or even a postcard. The personal touch goes a long way, especially to your clients.

Tip Two:
Also take this time to offer them an incentive to buy from you this holiday season. Offer a discount on planning summer home improvement projects, or offer a discount on your maintenance plan.

Tip Three
If offering a discount, try to extend the expiration date past the holidays into January. Offering a discount on home improvement services for after the holidays is a good way to draw in your clients. They may want a little something for themselves or have some fun money they want to spend; that is where your discount comes in. Most people are apt to buy something when they are receiving at a discount, it’s that extra nudge to purchase.

Tip Four
The holidays are about giving, and part of that holiday spirit is reaching out to the less fortunate.
Pick a charity and offer to donate a percentage of your sales to it. Tell your subscribers what percentage you’ll donate, keep track of your total donation as sales increase, and make that information available to subscribers — via your newsletter

When deciding between buying from you, and some other contractor who doesn’t participate in holiday giving, who do you think consumers will go with? Your appeal to conscientious consumerism can be the edge.

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Postcards For Contractors

The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific service or offer and not just your overall company.

When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.
The front should motivate your customer to turn it around and see what you are offering or what you can do for them.

The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, by email, or visit your website.

Remember you need to take a limited amount of space and address the main concerns that your customers have or to delineate what you are selling and its advantages. Give your customers reasons to contact you. For example, a limited time offer, a special product or service or a free report.

Address their concerns rather than tooting your own horn, you can do that in your follow-up. Your postcard is not the place to discuss you, but what you have to offer to your customer, or how you can help your customer. You need to have a unique selling proposition on all of your cards.

If you decide on conducting a postcard campaign, please understand that you will not receive leads from a one time mailing. Direct marketing, especially postcards work when they are sent overtime. If you are going to make the commitment, get ready to send out to your list 7-9 times throughout the year.

Before contacting Footbridge Media to help you with the design and mailing of your postcard, please have a mailing list ready. A good source for creating a customized list is www.melissadata.com

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Bergen County Landscapers

We are pleased to announce the launch of Yagins Construction and Landscaping, a Bergen County remodeling contractor who provides lawn maintenance and new jersey snow plowing.

With all the snow storms lately, make sure to contact Yagins for all of your snow plowing needs.

Energy Efficient Heating

In terms of energy efficiency, space heaters are great for adding supplemental heat when the main heating source is inadequate or when central heating may be too costly to install or to operate.

In fact, the use of a space heater may even be less expensive to operate if it is only used to heat a small room or area, or to boost the temperature of rooms used by individuals sensitive to cold. In addition, space heaters do not lose any energy through ducts or combustion, so they are considered to be almost 100% efficient. Almost all of the warmth generated by a space heater will radiate into a room.

For industrial areas such as warehouses and workspaces, fueled heaters such as kerosene and propane heaters are great because they use little to no electricity. However, these cannot be used in areas without adequate ventilation, and they can carry some safety risks.

For home use, electric space heaters are more suitable. Most electric space heaters use convection to heat a room. When used as a supplemental heat source in combination with an existing central heating system, portable electric space heaters can be very affordable. As well, some electric heaters also rely on radiant heating, meaning they emit infrared heat in the same way the sun warms the earth. Only the objects around the heater are warmed, and for this reason, the use of these heaters can be very energy efficient, as an infrared heater immediately transfers heat to occupants and not the entire room or area. These heaters can also heat up a room or area much faster, as heat is easily directed to the space being heated in a precise beam. Lastly, consider the use of an oil-filled radiator heater. Like electric space heaters, oil-filled heaters are ideal when your central heating system is not sufficient. These are safe, silent, and energy efficient because they automatically maintain optimal room temperature.

Therefore, with all of the above heating choices available, you can still save money on your energy bill and keep your home or living space comfortable. For additional money savings, follow these tips as well:

1. Choose a heater with a timer or that is thermostatically controlled. These heaters can avoid the energy waste of overheating a room.

2. Purchase a heater of the proper size for the room or area you wish to heat. Do not choose an oversized heater, and pay attention to watts. With a 10/1 ratio of watts to square feet heated, a 1500 watt space heater (120 volts) will heat an insulated area of 150 square feet, and a garage heater rated at 5,000 watts should heat an area over 400 square feet.

3. Try not to leave your space heater on the high setting, and turn the heater off when you are away. Space heaters can consume large amounts of energy if left on continuously.

4. Keep your doors and windows closed in order to minimize heat loss and for optimal heating effectiveness. Frequent switching a heater on and off and adjusting the thermostat will also increase energy usage.

Jeanie Wong is a marketing writer with extensive knowledge of heating systems

Article Source: http://EzineArticles.com/?expert=Jeanie_Wong

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