Client Surveys - Getting The Most From Your Clients

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It’s most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.

Consider this:

1. It costs six times less to retain an existing customer than to acquire a new one.
2. Your customers know your business and are comfortable doing business with you. You’re the incumbent supplier, a known quantity and inertia usually prevents them from switching. Most likely, they are less price sensitive (and picky) than new customers and prospects.
3. Loyal customers usually place bigger orders because they trust you.
4. Loyal customers give you referrals.

So what can you do?

Besides your monthly newsletter that you should be sending out, you should send/give out client survey cards after every service call or completed project. If you are not doing this, please contact your marketing consultant and they will custom design a client survey form or card for your company. Client surveys not only give you feedback and referrals, but can lead to testimonials to use in your other marketing materials.

New Website Layout

We have just re-launched our new layout for Footbridge Media. The reason for doing this, is to develop a site geared to marketing our clients more than simply marketing our services. Our website receives over 5 thousand unique visitors each month looking for contractors, then contractors looking for us.

Please take a look at our contractor directory, which is the largest viewing of our website. As it is still a work in progress, please contact us if you do not see your company listed in a specific section.

In next few months we will be launching some additional products as well for our current clients.

Collin County Plumbers

We are pleased to announce the launch of Premier Plumbers of Texas, a Collin County Plumber who specializes in new construction plumbing and residential plumbing repair in all of Collin County, Texas.

Boulder HVAC Contractor

We are pleased to announce the launch of Air Craft Heating and Air Conditioning a, Boulder HVAC Contractor who provides heating, air conditioning and indoor air quality services for homeowners in Boulder County, Colorado.

Plumbing, Drain Cleaning and Water Heaters on New Website For Birmingham Metro Homeowners

The Master’s Plumbing Company today announced the launch of www.themastersplumbingco.com as an information portal Birmingham metro home owners to find information about plumbing solutions, and home improvement tips. With articles being added almost every day and an online monthly newsletter of home improvement tips the website is anticipated to quickly become Birmingham’s primary resource web site for plumbing and home improvement information.

Future plans include educational guides on selecting a plumber, professional advice from local experts, and a question and answer forum for Birmingham homeowners.

The web site will be an invaluable resource for homeowners in finding accessible information to address their plumbing and home improvement needs. Information will be efficiently categorized for easy navigation.

Robert Smith, president of The Master’s Plumbing Company stated, “Our goal is to be the best home and family resource center and information portal for assisting all Birmingham homeowners with their plumbing, and drain cleaning needs. The depth of knowledge and resources at www.themastersplumbingco.com is simple, concise and offers every homeowner some information about their home.”

About The Master’s Plumbing Company – Because your time is valuable, our Birmingham plumbers will arrive at your home in a truck stocked with thousands of parts. We call it our “Warehouse on Wheels.” We arrive ready to complete the job. This saves you not only time, but money. Our plumbers will do a thorough examination of the problem and will spend time with you, helping you understand the problem and the proper procedure to repair it right.

We will give you a StraightForward ™price with options. Before any work begins, you will know exactly what it costs and what is going to be done. When our plumbers are at the door, you will notice right off how professional and courteous they are. For more information visit www.themastersplumbingco.com

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