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Home Remodeling, Handyman, Roofing and Vinyl Siding Featured on New Website for Virginia Homeowners

July 16, 2007 by Aaron O'Hanlon · Leave a Comment 

M.E.A. Marketing, LLC, today announced the launch of www.MEAMarketing2.com as an information portal for Virginia home owners to find information about home improvement projects. With articles being added almost every day and an online monthly newsletter of home remodeling tips the website is anticipated to quickly become Virginia’s primary resource web site for home improvement.

Future plans include educational guides on selecting a home improvement contractor, professional advice from expert contractors, and a question and answer forum for Virginia area homeowners.

The web site will be an invaluable resource for Virginia homeowners in finding accessible information to address their home remodeling needs. Information will be efficiently categorized for easy navigation.

Altimea Wrencher, President of M.E.A. Marketing, LLC states, “Our goal for the website is to be the best home and family resource guide for assisting all homeowners in Virginia,”. “The depth of knowledge and resources www.MEAMarketing2.com offers is unparalleled.”

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Why Should You Remodel Your Home?

July 13, 2007 by Aaron O'Hanlon · Leave a Comment 

When you’ve made the decision that a home remodeling project is affordable and desirable, ask yourself exactly why you’d like to renovate. There’s no right or wrong reason to renovate your home. After all, it is your home! You and your family get to make this decision according to your needs and your budget. There are three types of remodeling projects you may want to consider; renovations that reflect your lifestyle, renovations that are necessary for the upgrade of your home, and renovations that involve essential maintenance and repair.

Maybe, after all these years, you simply need a change of scenery. Growing children need a place of their own to play and get rowdy - just because they’re kids! Perhaps your lifestyle should accommodate the needs of your family. Does your kitchen need more light? Attractive tract lighting or a skylight may be just the thing for you. Did you know that you can create a huge amount of extra living space by renovating that dingy old unfinished basement and that never-visited attic? Wall borders are very popular, and can create a whole new look for bedrooms, kitchens, and bathrooms.

Home upgrade, or retrofit, innovations are about the “mechanics” of your home. Installing more insulation to reduce heating and cooling costs is one example. Putting in dual-pane glass or solar panels can also help with the electric or gas bills. Maybe it’s time to replace the furnace since it’s been contrary lately and the warranty has expired. Focusing on the “shell” of your home in this manner, you’ll find that annual maintenance isn’t necessary. But the longer you stay in your home, the more these things become issues.

Renovations that involve maintenance and essentials repairs shouldn’t be put off; this is part of the annual maintenance your home requires. If you’re a smart homeowner, protecting your home investment is essential. For example, look at the calking around your windows and your roof shingles. Maintenance renovations stop problems before they start; small problems that could easily turn into catastrophes!

Regardless of your reasons for renovating your home, this can be done within the budget you can afford. If you’re planning to remain in your home for the long-haul, all three above-mentioned reasons are quite valid. If you plan to sell your home in the future, the right renovations will improve its value and selling price.

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SALES TIP OF THE WEEK: Know Your Customer Or Blow Your Sales

July 13, 2007 by Aaron O'Hanlon · Leave a Comment 

Do you really know your customer before you present your services to them? If not, this may blow your next opportunity to find the right services and products to present to them. It may well be the very thing that is hurting ALL you opportunities.

Let’s face it, if you get some of the jobs sold, but still don’t have that real solid feeling inside of you that this customer was truly happy with their decision, then you are probably right.

As a matter a fact, many customers upon failing to find what they really want from sales people just default to the lesser of all evils when making a purchase. That means that they think that you don’t suck as bad as the other people they have seen, that REALLY DO suck. Is that anyway to start off a relationship with your client?

How can you tell then if you really do know your customer? It can be very difficult especially when you consider that many sales professional don’t even know themselves very well or at least refuse to see who they really are.

Let’s go over some questions to help you evaluate if you really know your customer before you present options to them. Can you answer these questions with absolute certainty?

- Why do they really want to purchase your services right now?

- What are their expectations of this call you are on now?

- Do they look up to or down their nose at the people in your industry?

- How have other companies failed them?

- What is their view of your company? Where did they get this information?

- How much do they already know about your products and services?

- What is their profession or occupation?

- What background, connection or education got them this position?


- How much time do they have to listen to you?

- What are their values? More family, work or recreation based?

- How important do they view the services you are about to offer them?

Is all this information needed or is it just nice to know? Well, that depends on how serious you are about being successful in sales. Generally there are two things you can do to get answers to the above questions.

First, you can try to talk less and listen more. Many of the above questions just tend to answer themselves if you just allow the customer the room to talk while you shut up and listen.

Secondly, you could just ask these questions as you are trying to find out information during the initial phase of the call.

Getting information about the situation that surrounds you opportunity is always helpful in determining what solutions you will eventually offer and if they will be the right ones. Know your customer and the path to success will reveal itself to you.

Joe Crisara
www.contractorselling.com

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Check It Out Painting Contractors

July 11, 2007 by Aaron O'Hanlon · Leave a Comment 

New forum for painting contractors, called PaintTalk.com

Paint Talk Forum

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Pennyslvania Roofing Contractor

July 11, 2007 by Aaron O'Hanlon · Leave a Comment 

We are pleased to announce the launch of Zimmerman Roofing, a Lancaster County Roofing Contractor who provides roof repairs, replacement and roofing systems in the Lancaster County area.

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Contractor Directory: We Need Your Help

July 9, 2007 by Aaron O'Hanlon · Leave a Comment 

As we continue to help our clients drive traffic and leads to their site, we will continue to build contractor directories promoting our clients. Right now we are working on some directories, that should highlight each one of our clients, and have a direct link to our client’s website.

We have discovered that new websites that launch, index slower with the search engines, unlike websites we modify or have been on the web for awhile. By having links directly on our corporate site, will help out the new sites optimization.

If you have any suggestions on the directory, or want to add more categories, please contact your marketing consultant.

PLEASE MAKE SURE THAT YOUR COMPANY WEBSITE IS LISTED IN ALL SPOTS IN THE DIRECTORY

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25 Quick Tips - Direct Mail Marketing

July 9, 2007 by Aaron O'Hanlon · Leave a Comment 

This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you’ve included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?

  • Have a strong, powerful headline that promises a benefit.
  • Offer a strong guarantee or warranty.
  • Put a dollar value on free offers. Example: “$500 off Your New Deck!”.
  • Have a strong call to action “Call now”.
  • Offer free information:  a consumer guide, free report, design guide,
    etc.
  • Include your address.
  • Include a toll-free number.
  • For a large ad, use a coupon. Give the coupon a headline that affirms
    positive action. Example: “Yes, I’d like to cut my energy costs by 50% or
    more.”
  • Give the reader multiple response options: call, fax, mail, email.
  • Use graphics that make the ad easy to read.
  • Include your web site address.
  • For a smaller ad, put a coupon border around the entire ad.
  • Give compelling, specific reasons why your company is the right choice,
    superior, etc.
  • Offer a free audio tape, video, catalogue, etc.
  • Include an eavesdrop line: recorded testimonials that clients can hear on
    tape or a voice line.
  • Have a strong offer. Bright line rule: the better the offer, the better
    the response.
  • Include your personal or company story.
  • Include your photo with a photo caption - people like to see who’s
    “talking” to them to see if they look friendly and trustworthy. Smile!
  • Avoid “me-me-me, we-we-we” speak. Be YOU oriented. Example: “we do top
    quality work” changes to “you get first-class workmanship”.
  • Each feature has a benefit. Example: Change “we’ve been in business for 10
    years” to “Our 10 years of experience means your project will be done right,
    the first time”.
  • Change terminology to create more value. Example: “free estimate” becomes
    “Free project feasibility study”. Explain the difference.
  • Include a deadline or expire date for your offer.
  • Limited supply: create urgency by having a finite number of appointments
    per week, free gifts, free info, etc.
  • Make your phone number large, bold, and easy to read.
  • Placement - place your ad where it will be seen and read.

Don’t be afraid to invest a few bucks in your next direct mail campaign. When done properly direct mail provides an impressive return on investment. Contact us Today for a consultation on creating your Job Sign

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Black Mold Removal And Small Bathroom Remodeling: How To Keep It Out

July 9, 2007 by Aaron O'Hanlon · Leave a Comment 

Black mold is a fungus that spreads relentlessly in your bathroom

Very few bathrooms escape the dreaded black mold fungus. Sooner or later it finds a nice damp corner of your shower or your walls and begins to grow. Slowly at first then before you know it it’s all over your beautiful bathroom. Black mold is notoriously difficult to get rid of and control but a cure is possible. I reveal the secret below.

How to spot black mold in your bathroom

Well it’s difficult to miss it. It’s a black blight, which starts in corners and cracks then grows along joins and seals. The bigger it gets the faster it grows It loves to follow the lines of silicon sealer and grout between ceramic tiles. It seems to get inside the silicon sealer even the fungal resistant kind. It can turn your lovely bathroom into a dirty pit if you don’t do something about it quickly.

General measures to keep black mold out of your small bathroom

There are some common sense things that you can do to slow down the march of the black mold in your bathroom. Black mold thrives on moisture so keep your bathroom well ventilated. Open windows and doors after use and wipe down surfaces to encourage them to dry faster.

Wiping down all ceramic surfaces with a dilute solution of bleach every few days will also help to slow down the growth of the fungus.

Traditional remedy for black mold in the bathroom

The traditional cure for black mold has been to cut out the affected areas of sealer and grout and any bits of wall covering that is contaminated. Wash the whole place down with a dilute solution of bleach and then re tile, re grout and re seal. This cures the problem for a while but sooner or later, usually only a few months or weeks later, the black mold returns.

This is a very frustrating cycle to be riding on because you have to keep doing it. Many people eventually just give up and the black mold takes over.

The secret that can banish black mold from your small bathroom

Black mold in my small bathroom had been defeating my efforts to keep it under control and finally I decided to remodel the whole bathroom which I thought would get rid of it forever. Was I wrong! I managed to keep it out for a few short months but somehow it found it’s way in again.

I cut out and replaced the contaminated silicon sealer but this only slowed it down. Then someone told me about a product called ‘Mold and Mildew Remover’. You simply spray it onto the affected areas then leave it for 3-5 minutes before rinsing it off. This sounded too good to be true but I thought that I would give it a try anyway.

The person that told me about the product also told me that the secret was to be patient with it and not expect to see instant results from just one spraying so I set about treating the affected areas of my little bathroom 2-3 times a week and watched what happened. After the first month I dropped the treatment to 2-3 times a month.

The results were nothing short of amazing and fantastic. I thought that I saw an improvement after the first week and after the second week I was convinced that the black mold was at least not growing any more. After a month the patches of black mold were definitely smaller than they had been and after 6 months they are nowhere to be seen. They have completely vanished and I’m so very pleased with it.

How to fit a shower into a very small bathroom Small Bathroom Shower at www.bathroomsremodeling.this-info.com Steve Gee

Article Source: http://EzineArticles.com/?expert=Steve_Gee

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SALES TIP OF THE WEEK: Give Your Customer The Gift Of Freedom

July 5, 2007 by Aaron O'Hanlon · Leave a Comment 

We are here in Clearwater Beach, Florida enjoying the Fourth of July holiday with some friends and family. We are taking advantage of the usual things that families do on this great day such as go to festivals, listen to music, cookout and eventually ending the evening by oohing and aahing while watching the fireworks show. Many times on these holidays I actually have the time to reflect on the importance and meaning of our national holidays.

The real name of this holiday is called Independence Day and was not even a national paid holiday until 1941. It got me thinking that in celebration of our nation’s independence of freedom from British rule, that all of us in the contracting industry should celebrate by giving the gift of freedom to our customers when going on any opportunity to serve or help them this month.

What is the best way to give your customer more freedom? I believe that we should all give our customers the freedom to choose the most premium services, warrantees and products and also the freedom to choose our most economical options as well. Why do options give people more freedom?

Think of it this way. Imagine walking into an electronics store and trying to buy a camcorder. What if this time there was only one camera on display? Even if the price was what you wanted, you would feel as though you were restricted to only this one choice. We would feel compelled to shop for other options elsewhere at another store to compare the product and service that you are about to purchase.

This is no doubt how your customer feels when they are presented with only one way to purchase your services. They are inspired to get “other prices” which falsely leads us to believe that your customer wants something cheaper. Do people really really purchase the cheaper things? The answer, at least in the United States is overwhelmingly NO!

In this country when given the choice, we almost always choose the better option even if it costs more. We only dicker on price when there are no economical options or no better more premium options. Think about the finest hotels and restaurants in any city. They are always completely booked solid.

Look at the new I-phone which cost up to $600. The higher option is outselling the more economical by more than two to one. Not to mention the phone costing more than every other phone to begin with. As of this day, in the Tampa Bay area, every single I-phone is sold out and there are none available for the next two weeks.

Why do we choose better options? Who knows why we choose them? One thing I do know is that in this country, there is a sense of entitlement that is unmistakable. Americans always feel as though we deserve something better when given a choice. Not having a choice goes against the grain of our culture.

Don’t be afraid that options will confuse your customer. They are used to them believe me. If you offer your options in an organized manor, your customer will find it easy to choose what is best for them. Offer your most premium option first and then offer less service, warranty and more temporary solutions after that.

So when you are busy celebrating this Independence Day, think about giving your customers the gift of freedom. As a result, your sales results this month, just may look like a fireworks display.

Joe Crisara
www.contractorselling.com

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San Diego County Electrician Launches Information Portal on Home Electrical Repairs and Safety

July 3, 2007 by Aaron O'Hanlon · Leave a Comment 

Shamrock Electric. today announced the launch of www.ShamrockElectricCo.com as an information portal for San Diego County area home owners to find information about electrical safety, and home improvement tips. With articles being added almost every day and an online monthly newsletter of home improvement tips the website is anticipated to quickly become San Diego County area’s primary resource web site for electrical safety and home improvement information.

Future plans include educational guides on selecting a electrical contractor, professional advice from local experts, and a question and answer forum for San Diego County area homeowners.

The web site will be an invaluable resource for homeowners in finding accessible information to address their home electrical needs. Information will be efficiently categorized for easy navigation.

Mike Clancy, president of Shamrock Electric. stated, “Our goal is to be the best home and family resource center and information portal for assisting all San Diego County area homeowners with their electrical needs. The depth of knowledge and resources at www.ShamrockElectricCo.com is simple, concise and offers every homeowner some information about their home.”

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