Conway’s Heating & Air today announced the launch of www.ConwaysHVAC.com as an information portal for Cabarrus County home owners to find information about energy savings and home improvement tips. With articles being added almost every day and an online monthly newsletter of home improvement tips the website is anticipated to quickly become Cabarrus County’s primary resource web site for home energy saving and home improvement information.

Future plans include educational guides on selecting a contractor, professional advice from local experts, and a question and answer forum for Cabarrus County homeowners.

The web site will be an invaluable resource for homeowners in finding accessible information to address their heating and air conditioning needs. Information will be efficiently categorized for easy navigation.

Jerry Conway, president of Conway’s Heating & Air stated, “Our goal is to be the best home and family resource center and information portal for assisting all Cabarrus County homeowners with their heating and air needs. The depth of knowledge and resources at www.conwayshvac.com is simple, concise and offers every homeowner some information about their home.”

About Conway’s Heating & Air – Conway’s Heating & Air is dedicated to providing the best home comfort solutions to our clients. We are a full-service air conditioning and heating organization with the ability to service and install complete heating and air conditioning systems. In addition to scheduled service checks, repairing of existing equipment, and installation of new equipment, we can help you find ways to reduce your energy bills through a thorough cost-benefits analysis. For more information visit www.conwayshvac.com

We are pleased to annouce the continued sucess of three of our Metro Detroit remodeling contractors which include:

Remodeling Remedies: A Metro Detroit basement remodeling contractor who provides complete home remodeing solutions including room additions, kitchens and bathrooms.

Creative Remodeling Solutions: A Detroit metro kitchen remodeling contractor who speciazlies in kitchen and bathroom remodeling in the West Bloomfield area.

Gordy Oliva Remodeling: A Detroit metro home remodeling contractor who specializes in senior remodeling, which includes kitchens, bathrooms, basements and room additions.

We are pleased to announce the launch of Bear Creek Log Home Restoration company, an Ellijay Log home restoration contractor in Northern Georgia.

From ContractorSelling.com

Have you ever heard any of these comments before?

1. “It’s hard for us to sell value. We’re the highest priced in our market.”
2. “Customers buy on price now and since our price is higher I lose a lot of sales.
3. “You don’t understand, our competitors are all low-ballers.”

Every one of these comments is based on the price-value assumption. The price-value assumption defines value based only on price and not on the true way that your customer really perceives value.

Taking this assumption to the extreme would mean that everybody would prefer to pay the lowest price for everything and that every purchase we make are valued simply on price and nothing else.

If it’s not the price that people base their purchases on, then what is it? Looking at the way people actually do purchase you will find that most people have an opposite perception of value than does a weak sales person. The public at large has a perception that a higher price automatically creates the impression that the service or product must be better. That is why we are all drawn to things that cost more and that those things become more and more popular.

For example, Apple’s i-Pod is a much more expensive mp3 player than almost any other brand. Yet people are drawn to them in huge numbers. In fact many have already purchased their 2nd or 3rd one. In fact, can you even think of another brand?

How about a cup of coffee? Time was when you get a cup for 50 cents. Now the Starbucks experience has made the $2.00 cup of coffee seem normal. So much so that others have stopped trying to compete with them on price. In fact the others have now raised their price to match or exceed Starbucks. The logic is that if a $2.00 cup of coffee is good, a $2.50 is that much better.

So what is your customer telling you when they say your price is higher than the competition? They are saying that you and your services and products are exactly the same as the competition but it just cost more. I didn’t say consumers were stupid.

You MUST create differentiation or you will lose on price. What is the pallet to pull from when differentiating? Does your proposal offer more service, more warranty, and a better product than the competition? And lastly, are you perceived as a better sales person than your competitor?

How would you know what the customer thinks anyway? That’s easy, you simply ask them. When is the last time you asked your customer how valuable they thought that YOU were in this process? Think about it. This may be the most valuable question you will ever learn to ask.

We are pleased to announce the launch of Morey Plumbing, Heating & Cooling, a San Diego Plumber, who provides heating, air condtioning and indoor air quality products for residential homeowners in San Diego County.