We are pleased to announce the official relaunch of Star Roofing Group, a Seattle Roofing Contractor which has been serving the Northwest with quality workmanship on every job! In addition to our years of experience, we back every job with up to a 20-year warranty on workmanship and materials

We are pleased to announce the launch of Elite Home Improvements, a Charlotte home improvement contractor who provides gutter protection, pressure washing and roof cleaning services.

Article provided by Remodelers Advantage

Hey, looking for some great leads? Get into a home show! Well-managed shows are full of homeowners who’ve paid a fee to see you — and they’re ready to buy. Sound good?

They can be amazingly effective generators of high quality leads — if done right. Doing it right means determining your goals for the show, creating collateral materials to hand out, training personnel how to handle themselves and investing in a beautiful booth. Spend the time on this up-front planning or you’ll be throwing that hard earned marketing money out the window.

Your Goals
Want raw leads? If so, a drawing is an excellent tool . Have a system to rate the leads and handle the onslaught after the show.

Want appointments? Focus on the homeowners who are dying to have you – then qualify, qualify, qualify!

Want increased awareness in the community? A great-looking booth and pre-show marketing can help.

Hand Outs
A brochure or flyer (professionally designed, please) is essential. Other ideas are topquality specialty items like magnets or yardsticks.

Personnel
An unmanned booth is a waste of time. Have the booth manned at all times by enthusiastic, well-spoken, nicely dressed staff who understand the importance of this initial contact . Maintaining that constantly smiling exterior is hard work so keep shifts to three or four hours. Remember, no sitting, no eating, no drinking and no crossed arms. All of these things make prospects uncomfortable and will compromise your success.

A Booth that WOWS!
This is where the rubber meets the road. Those companies with the best booths get the most attention — and the most business. Guidelines include:

* make it approachable. Don’t hide behind a counter. Invite people in to feel, touch, and talk.

* professional lighting makes the difference between ordinary and stunning.

* target your top prospects. Install materials and information to appeal to your favorite market. If you sell mainly to middle class folks, don’t use Sub Zero appliances and all granite countertops or show photos of just $500,000 additions. If high end is your goal, stay away from laminate counters and vinyl replacement windows.

* show your range.

Article by ContractorSelling.com

Why Your Sales Suck! REASON #4 - Creating problems with no solution.

There have been many studies on creating dissonance with buyers to get them to act or purchase. In the contracting world this means finding and bringing problems to the client.

Creating dissononce does work, however when creating or explaining problems the solution must IMMEDIATELY follow the explanation of this trouble. Techs that suck explain the problem to the customer way too early before they have found a solution or a price.

They babble on for seems like an eternity giving the client a FREE Consulting session before they have ever found or priced out a solutions for the client. In common terms, the sales person becomes a pain in the a**.

You thought they were done talking? Not a chance! They then go into a diatribe about the lack of maintenance and all the problems with the system and then tell the customer they need to figure a price for all of this.

Usually they go out to the truck to gather all the pricing further creating dissonance without a solution until the client is driven to call another company in the phonebook, usually while the tech is in the truck.

What happened to all the supposedly great bonding and repoire the sales person developed? Did you ever notice how the customer is somehow ‘different’ after you return with the prices in this scenario?

Don’t describe the problem until you have priced it first. Dissonance followed by solution immediately is indeed truly a solution that will create action.

We are pleased to announce GTAPainters.com, a toronto painting contractor, that lists professional painting companies in the Greater Toronto area.