The General Contractor

Footbridge Media is pleased to announce another client launch. This time Wagensomer Construction, a Metro Detroit commercial remodeling contractor.

Wagensomer Construction specializes in retail remodeling, restaurant remodeling and medical facility remodeling.

This week we had several new clients launch, and inserted into our Contractor Directory. The first one is Rooter-Man, a Tacoma plumber, who specializes in residential emergency plumbing services in the Puget Sound area. Rooter-Man was referred to Footbridge Media by David Doyle of A Rooterman Plumbing, a San Gabriel Plumber.

Thanks Dave! That tacks on for the referral contest!

If you are interested in how your company is doing in the referral contest, please contact your marketing consultant. The last time we checked, there were several companies that were tied in the lead.

So currently nobody is running away with! Keep the referrals coming!

We just submitted a new client, Franky’s New Color Painting, a Boston Painting Contractor.

A brand new website in a very populated area. It will be fun to see how we can get it ranked to the first page of the search engines.

Today we launched a new redesign website for S&S Remodeling, a Westchester remodeling contractor, that specializes in kitchen and bathroom remodeling, as well as basements, decks and patios and entranceways.

There are three primary things that may determine the results sets you see for any search you make. For example, if you are in Google and are searching for “remodeling contractor in michigan” what you see may vary based on three reasons . They include the search engine data center you hit, the location of your computer and if you have personalization preference turned on.

Data Centers: Depending on the search engine, especially Google, you may hit a data center that has a different set of indexed pages or a slightly different algorithm. Both have an effect on the search results you see. Google has multiple data centers in order to help return you a quicker response and because it enables them to roll out different indexes and algorithms slowly and to select users. As you can imagine, it will affect the result sets you see.

Geographic Location: Some times, Google tailors the results to your location. So if you are in London, Google may show you results that are more relevant to a person in London. How? They may show more results from .co.uk domains, or from servers hosted in the area or sites that have the language.

Personalization: With most search engines now, you can now sign in, and enable personalization. That means the search engines look at your search history and other preferences and tailor the results specifically for you. As you can imagine, this will have an impact on the results you see for a particular query.

What is important for our marketing consultants is that your keyword phrases show up in your area. Regardless if someone is searching for a plumber in el monte, it doesn’t matter if they are appearing #1 in New York. It matters if they are appearing #1 in El Monte.