I know it has been awhile, but we have been busy, as a lot of contractors are deciding now to begin marketing. … I’ll touch base on that later. But for now we have a new article, which I think every contractor should be reading, entitled Energy Efficient Marketing
Also, we are launching some new services, so make sure to touch base with your marketing consultant, or make sure to read our next newsletter!
Energy Efficiency seems to be a big topic nowadays, with increasing costs for energy and the thought of “green building”, not many contractors are using this to their advantage. Regardless if you are a replacement contractor, plumber or HVAC contractor, you have the ability to use this “energy crisis” as a marketing opportunity.
In all your marketing materials you should have percentages and numbers of amount saved and recouped. Also, instead of “free estimate”, which is common, offer an “in-home evaluation”. This sounds much better to the potential client.
I’ll add more in the upcoming days on how to partner with other contractors to market this type of servicing.
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